Since the arrival of Lionel Messi to Major League Soccer (MLS), the landscape of the league has undergone a seismic shift. Not only has his presence elevated the global profile of MLS, but his on-field performances have set new benchmarks for player stats in the league. This article delves into three key areas where Messi's impact is most palpable: goal contributions, attendance records, and social media engagement.

Goal Contributions: Messi's ability to influence games is unparalleled. In his debut season, he averaged a goal or assist every 48 minutes, a stat that dwarfs the contributions of even the most prolific players in MLS history. For instance, in a match against New York City FC, Messi scored twice and assisted another, showcasing his lethal efficiency in front of goal.

Attendance Records: The 'Messi Effect' has also been felt in stadium attendances across the league. Games featuring Messi have seen a 30% increase in attendance on average, with some matches selling out within minutes of tickets going on sale. This surge is a testament to his drawing power and the heightened interest he brings to MLS.

Social Media Engagement: Beyond the pitch, Messi's move to MLS has sparked an unprecedented level of social media engagement for the league. Instagram followers for MLS clubs have grown by over 20% since his signing, and match highlights featuring Messi regularly amass millions of views within hours of being posted.

In conclusion, Lionel Messi's arrival in MLS has been nothing short of revolutionary. Through his exceptional goal contributions, ability to draw crowds, and boost in social media engagement, he has redefined what it means to be a marquee player in the league. As MLS continues to grow globally, Messi's influence will undoubtedly be seen as a pivotal moment in its history.