Since his arrival in Major League Soccer (MLS), Lionel Messi has not only lived up to the hype but has also significantly altered the landscape of the league. This post-match analysis delves into three key areas where Messi's impact is most palpable: his unparalleled on-field performance, the surge in fan engagement, and the bolstering of MLS's global appeal.

On-Field Performance: Messi's statistics speak volumes. With an average of 1.5 goals per game and a pass accuracy hovering around 90%, his influence is undeniable. A standout moment was his hat-trick against New York City FC, a match that showcased his ability to dominate even in high-pressure situations.

Fan Engagement: Ticket sales for matches featuring Messi have skyrocketed, with some games seeing a 300% increase in attendance. Social media mentions of MLS have doubled since his debut, indicating a heightened interest in the league.

Global Appeal: The international viewership of MLS games has seen a significant uptick, with broadcasts now reaching over 100 countries. Merchandise sales, especially jerseys with Messi's name, have broken records, further cementing his role as a global ambassador for the league.

In conclusion, Lionel Messi's arrival in MLS has been transformative. His exceptional talent on the field has raised the league's competitive level, while his star power has attracted new fans and increased its visibility worldwide. The 'Messi Effect' is real, and its implications for MLS are profound.